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Challenge
Having run these conferences in the years before, Alpha Malaysia concluded that their youth events look vastly different from each other despite being under the same umbrella conference. While this creates good diversity, it also creates a situation in which each language community feel disconnected to each other, which does not align with the Alpha Youth Team's hope - to bring unity in diversity. The challenge was to adapt across the message of "revival for evangelism"
while creating a form of Unity. Translating the meaning and message appropriately to 4 different language while unifying the events so that the communities although different still come into understanding that they are part of a larger community.
Solution
Coming together with the Alpha Malaysia Youth team, we set about recognising the distinct uniqness of each culture. From preferred colors, to youth habits and hobbies, we were able to speak to youths by appealing to their youthfulness in energy combined with their hope for being moved (by the Holy Spirit) for the nation and ultimately a vision of what being a light
could mean in their time.
Impact
Design
Using elements of the movments:through sports, music, dance and travel and Symbols of the Holy Spirit: Wind, water, fire and oil, we wanted to show diversity yet uniformity of the generation Alpha Malaysia envisions for the youths of Malaysia. The belief is that youths have the energy and want to stand for something they believe in. Our message was to “Be proud you’re a youth, you can be a great signpost to the world, and Alpha is a great tool to have if you as a leader already have the heart to evangelise.”
