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THE BRIGHT MORNING STAR

Christmas

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Services

Brand Identity

Creative Direction

Digital & Print Design

Packaging

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THE PROMISE OF HOPE OF THE WORLD IS HERE.

REVELATION 22:16

I, Jesus, have sent my angel to give you this testimony for the churches. I am the Root and the Offspring of David, and the bright Morning Star.

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Holographic Foil

We explored the idea of using holographic foil as it fits perfectly in the description of a fresh hope represented by the star. The reflective effect radiates the newness of life that is full of colours.

A Gift

Who doesn't love receiving gifts especially during Christmas?! We were asked to think of ideas to include different Christmas events invites in the gift. 

Things we know for sure to include are: a set of advent calendar with a stand for display, the Christmas story and a Christmas ornament. 

 

We started off with a full-on user experience of unpacking a gift box which was later then simplified as as a CD sleeve cover concept.

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INITIAL STAGE OF GIFT PACKAGING

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FINAL GIFT PACKAGING

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Advent Calendar

Instead of drawing our own illustrations, the kids are our artists! They were asked to draw a picture according to the verses given and we were amazed by a few of the drawings! We only minorly touched up the vector drawings and featured their name inside.

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Star

The symbol of the star was applied throughout the Christmas collaterals and also atmospheric setup in the church.

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MAD Squared took the time to understand the needs of our organisation and created a unique marketing strategy to reach our audience. They were able to adapt designs creatively in order to appeal to the wide audiences that we reach yet staying integral to the brand.

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