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A REVEALING CHRISTMAS

Christmas 2019 at HTBB

Services

Brand Identity

Creative Direction

Digital & Print Design

Packaging

BEHIND THE

FESTIVITY & LIGHTS

Advent Angels

Just like how the location of baby Jesus was revealed to shepherds, we decided to introduce one illustrated Angel every Sunday leading up to Christmas. These angels would be symbols of the revealed theme for the week in the advent calendar. 

CHRISTMAS REVEALS  JESUS

He comes with

LOVE, JOY, HOPE & PEACE

Bold Colours

The revealed news of King Jesus to be born in the time of King Herod the Great was shocking news that would change the world. 

We decided to use striking and contrasting colors that demonstrated the bold effect Christmas has since the reveal of Jesus so many years ago.

WINDOW POSTER INSTALLATIONS

Visual Development

We explored an engaging and interactive option that would look like a box and a slip-in card. We then simplified it to having an 8-block coloured card which focuses on the bold typography and colour.

INITIAL STAGES OF IDEATION

FINAL IDENTITY

Touchpoints

Stretched over the four weeks of December, we made sure that each touchpoint: the invites, wrapping papers, ticketing, social media pack, animated gifs, signages, window display, and photobooth, all serve to build a sense of excitement of more to be revealed.

SOCIAL MEDIA POSTINGS

MAD Squared took the time to understand the needs of our organisation and created a unique marketing strategy to reach our audience. They were able to adapt designs creatively in order to appeal to the wide audiences that we reach yet staying integral to the brand.

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