Wellness X Dignity — Building a Brand Presence
Project Overview
Wellness X Dignity, a mental healthcare unit offering affordable services, approached us to create a promotional video for their launch. But beyond introducing their clinic, they needed a strong brand presence to connect with the community and showcase their mission of empowering children, youth, and families through accessible psychological care.
The Challenge
Their initial script was too long and unfocused. The clinic’s poor lighting and cluttered space made filming difficult, and coordinating multiple psychologists, talent, and extras added logistical hurdles.
Our Approach
We shifted the focus from a simple launch video to a compelling brand story that truly represents Wellness X Dignity. We refined the script for clarity, optimised lighting for a professional look, and reorganised the space for an inviting feel. Careful coordination ensured a smooth production.