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Running a spiritual retreat unlimited by time, space and COVID-19 
 

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SPTC conducted a 3 day 2 night spiritual retreat for their students in spite of the Malaysian lockdown. The yearly event is a highlight for the entire faculty as everyone comes together to prepare to enter a new year. Unlike many other previous retreats, this year proved challenging as no physical gatherings were allowed.

CHALLENGE

Our challenge was to help SPTC create an engaging online retreat experience for their students so that it keeps on par with the physical experience of the previous years.

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SOLUTIONS

Beginning with the message we crafted our collaterals in a manner that is not limited to time and space of event - as before, but is flexible and and engages with the student from their own space so that it becomes a truly unique experience of a retreat from home.

A BEAUTIFUL REMINDER

But he was pierced for our transgressions; he was crushed for our iniquities; upon him was the chastisement that brought us peace, and with his wounds we are healed. (Isaiah 53:5, ESV)

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ELEMENTS

The Crown of Thorns

The Hands

The Heart

The wounds from Flagellation

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DESIGN

The story we tell is everything. From the moment the students receive their retreat pack to when they tune in to the lessons and podcast, the emotions we want to evoke needs to be consistent especially if our tone is to evoke a sense of remembrance. From the complexity of the theme’s narrative, we quickly saw that using an illustrative style would be the best strategy to tell the story of ’The healing wounds of Jesus’. This was branded across the collaterals to be received alongside a tone of awe that is consistent from poster to podcast.

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“His scars are a physical proof that he conquered death as both God and man. Just as he showed Thomas the wound to reaffirm his faith, we too needed the reminder that we are healed and forgiven through his wounds.”

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PODCAST

Need help visualizing your event in the day and age of today? Engage with us! We would like to partner with you in making a difference, positively impacting society and bringing new possibilities in 2021.

MAD Squared took the time to understand the needs of our organisation and created a unique marketing strategy to reach our audience. They were able to adapt designs creatively in order to appeal to the wide audiences that we reach yet staying integral to the brand.