YAYASAN GENERASI GEMILANG
Website Revamp
Website are the life of any brand especially when running a non-profit organization, they function as a gathering point of information for potential donors and how audiences can engage should they feel compelled to be a part of their cause. In 2020, Generasi Gemilang engaged us to help them revamp their website so that the flow of direction can be improved, driving their audience to the portals they need to be.
Challenge
YAYASAN Generasi Gemilang's is a NGO that specialises in improving the lives of under-served children and families by increasing access to quality education. Founded in 2010, this organisation has been able to bring change and impact to many homes through the support of many other volunteers and donors.
As they grow, information needed to be reorganised to reflect a forward and progressive NGO. The function of donation being a key feature more upfront so that donors can easily be choose to participate or donate to their projects to help the under privilege.
Solution
After analysing the current website and needs of the organisation, we identified the story that needed to be told that would undergird the flow of the new website.
THE HEART OF GIVING
75% of people who give identifies with the cause they are passionate about. To help people engage with this emotion, we need to highlight the making of the cause and the problem statement, and statistical results of transformation thanks to GG’s involvement.
“People are more likely to give to nonprofits that they trust if they see that their donated money has made a difference.” With 54% of donors preferring to give online, it’s important to put some extra thought and effort into your nonprofit’s donation page design. When donors find a donation page to be untrustworthy, lengthy, or difficult to use, they’re more likely to abandon their gift before their transaction is complete.
Outcome
BEFORE
AFTER