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Bridge Malaysia 

A fundraising event by Alpha Malaysia

Fundraisers are crucial events for most non-profit organizations, they are lifelines for organizations to carry on working on causes to better society. 

In 2020 when the pandemic hit, many organizations faced a huge challenge in areas that require physical spaces such as these events.

As Malaysia transitioned to the online space, it was important for organizers to continue hosting fundraisers while retain key features that make up the event - such as a space to meet, a community to retain and a future to continue being inspired for. 

 

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Services

Brand Identity

Creative Direction

Fundraising 

Packaging

CHALLENGE

Alpha Malaysia is one such non-profit organisation, that believes in giving their resoures away free of charge. Running it's 4th fundraising this year under the broad headline REACH, the organisation which has just undergone a change in leadership and direction wanted to recast the vision through the fundraiser, detailing the new leadership's 3 year plan in reaching to the unchurched, churches and all of Malaysia. 

The challenge of announcing transition smoothly had to be done also using the online space instead of a physical one.

Bridge dinner time
Bridge dinner time

Bridge: talk with Nicky Gumbel
Bridge: talk with Nicky Gumbel

Alpha Malaysia community
Alpha Malaysia community

Bridge dinner time
Bridge dinner time

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The gospel must be given free of charge. That is a very important principle of Alpha.

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MAKING CONCRETE PLANS

Building from the last 3 years - reach, we decided that it was key that Alpha Malaysia signal the transition by moving from reach to a more solid theme. Hence "Bridge" was also a nod towards cementing the vision  that Alpha Malaysia's new leadership's hopes to drive in the next 3 years.

SOLUTIONS

Leveraging on Malaysia's transition into the online space, we came together with Alpha Malaysia to speak a message that would be relevant in times where distance is greatly felt. Where physical presence is out of reach, evangelism doesn't have to be. We wanted to talk about transitioning into a time where being connected is more crucial than ever before. Hence Bridge lives, Bridge churches and Bridge Malaysia.

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Connecting lines
Sketched elements
Doorway to the future

New colors

ELEMENTS

BRIDGE LIVES,
BRIDGE CHURCHES,
BRIDGE MALAYSIA

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DESIGN

This year's message needed to nod towards the transition of leadership, keeping in line with their hopes to refresh the vision that is carried forward from the previous years, We decided that the direction needed to showcase the fuller picture of this vision. Moving from just seeing in part to seeing the bigger picture- hence we moved from using the symbol of hands to visualizing full bodied interactions and communities. 

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OUTCOME

Unlike any year before, this year’s fundraiser being conducted online gave Alpha Malaysia a new opportunity to utilize their donor’s home space as a potential way of gathering and inviting guests into being part of their mission.

 

The event was able to run twice, in West Malaysians and another in East Malaysia. A total of x amount of screens were present, each hosting about 4-6 people. With the use of these local spaces, Alpha Malaysia saw more newcomers coming in to be part of the vision of the celebration.

Need help bringing a fundraiser to life? Engage with us! We would like to partner with you in making a difference, positively impacting society and bringing new possibilities in 2021.

Do you have a vision to transform societies and nations? Engage with us! We would like to partner with you in making a difference, positively impacting society and bringing new possibilities in 2021.

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Whether it's a project partnership or a career internship, we want to be part of your journey. Drop us a message and let us know what we can be MAD about next.

+603 2141 0279

james@madsquared.com

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